Privacy and cookies policy

London Fertility Centre wants you to feel confident about the privacy and security of your personal information.

This privacy policy explains how London Fertility Centre uses any personal information we collect about you and your rights in relation to that information.

When we refer to “personal information” in this policy, we mean information which identifies you as an individual, or is capable of doing so. Accordingly, we may hold and use information about you in your capacity as a customer, a patient, or in any other capacity, for example, when you visit our websites. 

When we refer to “we” or “our” or “LFC” in this policy we are referring to the London Fertility Centre. 

What is privacy?

Privacy is the confidentiality of your personal information and it is of paramount concern to London Fertility Centre. We are registered with the Information Commissioner as required under the data protection laws in the United Kingdom and are committed to compliance with Data Protection legislation, Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (UK Regulations), medical confidentiality and NHS Information Governance guidelines.

Why do we have a privacy policy?

We have developed this Privacy Policy because we want you to feel confident about the privacy and security of your personal information. London Fertility Centre makes every endeavour to prevent unauthorised access to your personal information.

Please read this privacy policy carefully. If you are visiting any of our websites or using any of our services, by continuing to do so, you indicate your agreement for London Fertility Centre to use your personal information as set out in this privacy policy.

What personal information do we collect and when?

We may collect and process personal information about you when, for example, you:

  • enquire about any of our products or services.
  • register to use our services or purchase any products or services from us.
  • voluntarily fill in a form, complete a customer survey, provide feedback or participate in a competition or promotion sponsored by us.
  • agree to receive information from LFC about other services that we provide.  
  • apply for a job with us.

We may also collect sensitive personal information (i.e. information about your health) but only where this is with your  knowledge and explicit consent.  

How do we use your information?

Your personal information will be kept confidential and will be handled in accordance with our requirements under Data Protection legislation and medical confidentiality guidelines.

In the usual course of our business, we may use third parties to process your personal information on our behalf.  Where a third party data processor is used, we will ensure that they operate under subject to contractual restrictions with regard to confidentiality and security in addition to obligations imposed by data protection legislation. 

How do we protect your information?

We take appropriate organisational and technical security measures to protect the data that we hold against unauthorised disclosure or unlawful processing.

How do I access or correct the information you hold about me?

You have the right to request a copy of the information that we hold about you at any time, including copies of your health records (where relevant).

If you would like a copy of some, or all, of your personal information, please contact London Fertility Centre directly. We may make an administrative charge for this service.

We want to make sure that your personal information is accurate and up to-date; you may ask us to correct or remove information you think is inaccurate.

Will I receive marketing information?

We will only send you marketing information where you have provided your consent to receive it. This may include information about products and services provided by LFC and other associate companies which LFC determines may be of interest to you.

You have the right to stop us from contacting you for marketing purposes or giving your information to other associate companies of LFC.

If you no longer wish to receive web-based marketing information, you can unsubscribe by clicking on the link within the email that has been sent to you. By clicking on this unsubscribe link it will update our contacts lists to ensure that we do not contact you again.

If you no longer wish to receive non-web based marketing information please contact the LFC customer services team, contact details can be found on the “find or contact us” page of this website.

What are 'cookies'?

A “cookie” is a small amount of data which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive, mobile device, set top box or other device.

There are different types of cookies which are used to do different things such as allowing you to navigate between pages on a website efficiently, remembering your preferences on a certain website, or improving your overall experience. Other cookies can provide you with advertising which is more tailored to your interests, or measure the number of site visits and the most popular pages users visit.

Most web browsers automatically accept cookies but you can disable this function by changing your browser settings if you so wish.

To find out more about cookies including what they are, how to control them or how to delete them, please visit

What cookies does the London Fertility Centre site use?

Below is a list of the different types of cookies used across the LFC website, and a description of what they are used for.

First party cookies

These are cookies which LFC uses. They are minimally intrusive. LFC also uses cookies linked to Google Analytics but these are not traced to personal identifiable data and are non-intrusive.

Google Analytics - Non-specific website usage information is collected using Google Analytics and cookies. By using web analytics we can understand how our users arrive at our website, what they do whilst they are on the website, what information they look at whilst on the website, etc. The data collected is anonymous and does not in any way impact on your privacy.  

Third party cookies          

London Fertility Centre website contains links to other third party websites. This means that when you click on the links to those websites you may be agreeing to the use of cookies from their websites.

London Fertility Centre has identified the following Third party cookies which include persistent, zombie, session and HTTP Only cookies and range from being moderately to highly intrusive.

YouTube - we embed videos from our official YouTube channel on some of our pages  View the Google privacy policy

DoubleClick - used for certain Google Ad services, user data is anonymous.  View the Google privacy policy

Google maps - cookies are stored when a user accesses a page with Google maps embedded on it.  View the Google privacy policy

London Fertility Centre website contains links to other websites. This privacy policy only applies to the London Fertility Centre website so when you visit external websites please read their privacy policies carefully. London Fertility Centre accepts no responsibility for external websites.

We occasionally offer products or services for external companies. These organisations may also allocate cookies to your PC. The types of cookies they use and how they use this information will be governed by their privacy policies.

We keep our privacy policy under regular review and we will place any updates on this webpage. We may change the content or services found on our website at any time without notice, and consequently our privacy policy may change at any time in the future. Your continued access to or use of the website will mean that you agree to the changes.

Please contact us if you have any questions about our privacy policy:

by email :
or write to us at:  Privacy Policy Query, London Fertility Centre Limited, Cozens House, 112A harley Street, London, W1G 7JH

This privacy policy was last updated on 27 May 2014.

This privacy policy should be read in conjunction with the website Terms and Conditions